# Phase 2

## **Development and Expansion**

**Backend Testing**

**Escrow Functionality Tests**

* [ ] Conduct extensive testing of the escrow mechanisms to ensure reliability and security.
* [ ] Iterate based on test results to refine functionality and performance before release.

**Marketing Campaigns**

**Launch Marketing Strategy**

* [ ] Develop and execute a series of targeted marketing campaigns to build awareness and anticipation.
* [ ] Utilize digital marketing, social media, and community engagement to reach potential users.

**Partnerships**

**Strategic Alliances**

* [ ] Establish partnerships with key industry players to expand reach and enhance service offerings.
* [ ] Collaborate with technology providers and financial institutions to ensure a robust operational framework.
